Baseball Season in Cumberland
Category: Fun Stuff
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Video Production Trade News – Week of April 5th
Each week I share select trade news articles with students enrolled in my New England Tech video production classes. It’s critical in any field to remain current, follow emerging trends, best practices, and the various challenges that face the industry.
Below are some articles from the past week that were discussed during class:
1. April Fools – Having Fun & Viral Marketing
Entertainment, fun, and a bit of viral marketing are the ingredients of most April Fools spoofs and jokes online. Google began their April 1st tradition back in 2000 and it seems to grow every year:
2015: Introducing Dial-Up Mode
2015: Google Actual Cloud Platform
2. Professional Recording with Smartphone
Video and Audio professionals often like to experiment technology, looking for hidden gems, hacks, tricks, and tweaks that could help them in the future. Many of us wouldn’t think of using our smart phone for professional voice over work, but their are some tools available that might be a great resource when traveling or if your budget is tight.
USB Audio Recorder PRO (Link to App on Play Store) was recently reviewed by Allan Tépper of Pro Video Coalition , including a sample recording using a digital microphone. This app offers professional recording sample rates, 48 kHz/24-bit and is compatible with a large number of digital microphones, check out the list.
This app would also work with an Android Tablet. There are also a number of similar apps available for Apple devices. While this might not be optimal for everyday use, it could be a great trick to know about and have available for backup or when you need to travel super light.
 3. Voice Activated Levitation Mode: Ghost Camera Stabilizer
4. First-ever Ultra HD Phantom Flex4k drone footage
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Fun XLIX Super Bowl Stats (2015)
Everything about the NFL Super Bowl is measured on a grand scale. Each year I enjoy looking at some of the numbers. Especially the technical, TV production-related numbers. Here are four “numbers” that stood out this year:
$4.5M
This number represents the average costs of a 30-second Super Bowl Commercial for the XLIX 205 Super Bowl. The chart below provides some historical context on the rise of the Super Bowl Commercial.
(Source: Various Online Sources, Primarily Wikipedia)
$700
This is awesome, $700 is the amount of money theverge.com spent to secure a “Super Bowl” ad… Really? Yep…technically, YES!
The Verge is an American technology news and media network operated by Vox Media. A relatively small company and one that many would not expect to be in the market for a Super Bowl commercial slot.
What is so brilliant about this ad is the way The Verge went about releasing and promoting the ad.
According to multiple reports, The Verge released the ad online ahead of the Super Bowl without explaining they had in fact purchased a regional ad in the tiny market of Helena, Montana. (map) A town of 30,000 and one with relatively low advertising slots for the Super Bowl. Paying just $700 for a 30-second spot.
Despite the small market and limited reach, the creative folks over at the The Verge appear to be having success creating some viral buzz online, with nearly $75,000 views to date on YouTube.
12.5M
According to the Wall Street Journal, Americans are “expected to order about 12.5 million pizzas on Sunday. Order early!
51
Lastly, 51… This is the number of television cameras that will be used for “Game” coverage. This does not include, the pre-game show, half time, and all the other extra productions that surround the big game.
In fact, the full camera plan is available online, check it out here.
ENJOY THE GAME, GO PATRIOTS!
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Diana’s Bath New Hampshire in Winter
Happy New Year! Our family spent the day in Conway, New Hampshire enjoying a quiet day hiking to Diana’s Bath to see the waterfalls in winter.