Each week I share select trade news articles with students enrolled in my New England Tech video production classes. It’s critical in any field to remain current, follow emerging trends, best practices, and the various challenges that face the industry.

Below are some articles from the past week that were discussed during class:

1. NABShow 2015 - nabshow.com

Each year the National Association of Broadcasters offers a trade show for industry professionals. The “NAB Show” is held during the month of April in Las Vegas, Nevada.

This year the show is April 11th-16th and we should expect to see countless new products, updates, and other “trade news” over the next few weeks. Many equipment manufacturers schedule big announcements to coincide with the NAB Show.

TV Technology is already reporting on some of the new gear and product announcements that will be released during this years show:

http://www.tvtechnology.com/article/nab–satellite–remote-product-preview/275110

This year the hot topics of conversation will include:

• Over-the-Top (OTT) Content Delivery
• Progress with 4K
• Aerial Robotics and Drone Technology and Related Legal Issues

2. The Creativity Top 5: The Best Brand Ideas of the Week – Ad Age

In my classes this quarter we will be discussing the extremely diverse topic, “Corporate Media”. This could include everything from training videos to advertising, employee communications, etc.

Ad Age is a wonderful trade magazine publication and news portal offering information on the latest trends in media.

Check out this recent video posted on Ad Age –  “The Best Brand Ideas of the Week”